London Homes Are Taking Longer to Find Buyers

This Week's News in Property

This Week’s Property News Snapshot

The Property Perfectionist™ | Property news snapshot | 6 November 2026

London homes are taking longer to reach sale agreed, mortgage costs have risen again and buyers are becoming increasingly selective about what they will buy and how much they will pay.

This week’s property news is not about one dramatic headline.

It is about several pieces of evidence pointing in the same direction.

Homes are still selling, but sellers have less room for error.

Related reading: 7% more homes for sale, 7% fewer sales, is Bromley’s housing market really softening? and only 42% of London homes are finding a buyer.

The Key Numbers This Week

80 days
Average time for a London home to reach sale agreed in September 2026
73 days
The equivalent London figure one year earlier
3.1%
Annual London price fall recorded by Lloyds
8%
Fall in UK mortgage approvals during the three months to September
4%
The new Bank of England base rate
3.5%
Savills’ forecast fall for London prices during 2027

Let’s look at what those figures actually mean.

London Homes Are Taking Longer to Reach Sale Agreed

The most useful evidence this week comes from a new Office for National Statistics publication using Rightmove data.

In September 2026, London homes that successfully reached sale agreed took an average of 80 days to find a buyer.

A year earlier, the average was 73 days.

The South East increased from around 73 days to 77 days, while the Great Britain average rose from 67 to 69 days.

The more recent weekly figures tell a similar story.

During the four weeks ending 11 October:

  • London homes took an average of 75 days to reach sale agreed
  • The equivalent period last year averaged 68 days
  • London’s flow of new sales listings was 5.2% lower annually
  • South East sale agreement time increased from 70 to 73 days

That seven day increase matters.

It becomes even more interesting because London was not experiencing a huge influx of new properties.

September’s seasonally adjusted flow of new listings was virtually unchanged from a year earlier. In the latest four week period, it was actually lower.

In plain English, London homes are taking longer to secure buyers even though significantly more properties are not necessarily arriving on the market.

That suggests slower commitment rather than simply more competition.

What the Figures Do Not Mean

I would not claim that the average London home now takes 80 days to sell.

The data measure the time from first listing to sale agreed. They do not measure exchange or completion, and they cannot include properties that never found a buyer.

The figures also come from Rightmove listings. ONS publishes the dataset, but this is not the same as Land Registry evidence covering completed transactions.

Other portals produce different averages because they monitor different properties and use different methods. Zoopla, for example, recently reported a 56-day London average.

Neither figure is necessarily wrong.

The important finding is the direction of travel. Within the Rightmove data, reaching sale agreed is taking longer than it did a year ago.

Lloyds Recorded a 3.1% Fall in London Prices

The latest Lloyds House Price Index provides another warning against relying on optimistic London headlines.

Lloyds recorded:

  • Greater London prices down 3.1% annually
  • South East prices down 2.4%
  • UK prices down 1.2%
  • A 0.6% monthly UK fall during October

However, Nationwide produced a different result.

Its October index recorded annual UK growth of 0.5%, with prices unchanged during the month.

How Can Both Indices Be Right?

Because lender indices do not measure the entire housing market.

Lloyds uses mortgages approved through Lloyds and Halifax. Nationwide uses its own mortgage approvals.

Neither includes every mortgage lender or cash buyer. The properties, borrowers and locations within their samples can differ.

That is why the accurate wording is:

“Lloyds’ mortgage approval index recorded a 3.1% annual fall in Greater London prices.”

It would be misleading to say:

“Every London home has fallen by 3.1%.”

Bromley, Beckenham and South East London contain numerous separate markets.

Flats, terraces, family houses, prime roads and individual developments can all perform differently.

A London average provides context. It does not value an individual home.

Mortgage Dependent Buyers Face More Pressure

The Bank of England increased Bank Rate to 4% this week.

Its November report found that mortgage approvals for home purchases had fallen by 8% during the three months to September compared with the previous three months.

Approvals reached their lowest monthly level since 2023.

Quoted mortgage rates at 75% and 90% loan to value had also risen by approximately 0.6 percentage points since July.

That matters because buyer interest and buyer capacity are two different things.

A purchaser can love a property and still discover that the monthly repayment no longer works.

They can arrange a viewing, return for a second viewing and still decide that the asking price is beyond what their lender or household budget will support.

Portal activity can appear healthy while the number of genuinely proceedable buyers becomes smaller.

This is particularly relevant across Bromley and Beckenham, where a significant part of the family house market remains dependent on mortgage finance.

Savills Expects London Weakness to Continue

Savills also published its latest five year residential forecast this week.

It expects:

  • London prices to fall by 3.5% during 2027
  • South East prices to fall by 3.5% during 2027
  • Five year London growth of 8.1% by 2031
  • Five year South East growth of 9.1% by 2031
  • Average mortgage rates to remain above 5% until early 2028

Savills also believes that suitable family houses could remain more resilient within outer prime London because the supply of the right homes remains limited.

That is relevant to parts of Beckenham, Park Langley and Bromley, but it needs treating carefully.

A Forecast Is Not a Fact

Savills’ figures depend on assumptions about:

  • Mortgage rates
  • Inflation
  • Economic growth
  • Energy prices
  • Political events
  • Buyer confidence

Those assumptions can change.

I would not tell a Beckenham homeowner that Savills has proved their family house will outperform.

What the forecast does show is that waiting for an automatic market recovery in 2027 is not a risk free strategy.

What Does This Mean for Sellers?

This week’s evidence does not say that sellers should panic.

It says that buyers have become:

  • Slower to commit
  • More sensitive to price
  • More selective about condition
  • More aware of competing properties
  • Less forgiving when a home feels incorrectly positioned

That makes the launch of a property even more important.

Before a home reaches Rightmove, three questions need answering:

  1. What else will the buyer see in the same search?
  2. Does the presentation justify the proposed price?
  3. How will we know quickly whether the strategy is working?

The photography, property story, asking price, search brackets, social media exposure and agent follow up need to work together from day one.

The Momentum Window™

I call the early launch period the Momentum Window™.

This is when the property is new, buyers are curious and nobody is yet wondering why it has not sold.

Once a home has been sitting on the market for weeks, buyer psychology begins to change.

People start asking:

  • Why has nobody bought it?
  • Has a previous sale fallen through?
  • Is something wrong with it?
  • Is the owner becoming more negotiable?
  • Should we wait for another reduction?

A later price reduction can alter the price.

It cannot completely restore the attention or buyer psychology of a genuinely new launch.

The first few weeks are not a rehearsal.

Everything should be ready before the property goes live.

What Still Needs Testing Locally?

None of this proves that every property in Bromley, Beckenham, SE19, SE25 or Croydon is experiencing identical conditions.

That needs local evidence.

The next question worth investigating is:

Did resale freehold houses launched locally between 1 August and 25 September 2026 have a lower chance of reaching Sold STC within 42 days than comparable houses launched during the same period in 2025 and 2024?

The analysis should separate:

  • Detached houses
  • Semi detached houses
  • Terraced houses
  • £500,000 to £750,000
  • £750,000 to £1 million
  • £1 million to £1.5 million
  • £1.5 million and above

It should also measure how many properties were reduced within 28 and 42 days, how many were withdrawn and how many had previously been listed through another agent.

That would tell us whether the wider London slowdown has genuinely appeared within our local Momentum Window™.

The Property Perfectionist’s View

This week’s data does not say that buyers have disappeared.

It says they are taking longer to commit and have less tolerance for properties that feel incorrectly positioned.

When a home struggles, the answer is rarely as simple as:

“The market is quiet.”

The much more useful question is:

“Why did buyers choose the other properties instead?”

Was it the price?

The presentation?

The road?

The condition?

The floor area?

The marketing?

Or did another property simply appear to offer better value?

Every unsold property leaves clues.

My job is to find them.

Is Your Home Already on the Market?

If your property is currently for sale and activity has gone quiet, I can prepare a free Property Perfectionist™ Market Intelligence Report.

It will show you:

  • What is actually selling nearby
  • How quickly comparable homes are finding buyers
  • Which properties buyers are choosing instead
  • How your home compares with its strongest competition
  • What may need to change to improve your chances of selling

Request your free Property Perfectionist™ Market Intelligence Report (propertyperfectionist.co.uk/market-report“>Request your free Property Perfectionist™ Market Intelligence Report:
propertyperfectionist.co.uk/market-report)

James Hall

The Property Perfectionist™

Independent Property Consultant

Telephone: 07855 828 736

Email: james.hall@expuk.com

Clarity. Not optimism. Not guesswork. Just evidence.

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