Rightmove has just published a statistic that should make a few estate agents feel uncomfortable.
Only 42% of London homes coming to market are finding a buyer.
In plain English, more London properties are failing to secure a buyer than succeeding.
So, if your home is currently sitting on Rightmove and activity has gone quiet, being told:
is not much of an explanation.
“It’s just the market.”
Yes, the market is challenging. Buyers have more choice and London homes are taking an average of 78 days to find a buyer.
But properties are still selling.
The real question is:
Why are buyers choosing other homes instead of yours?
Being on Rightmove is not a marketing strategy
Too many properties are launched using exactly the same lazy formula.
Value it optimistically.
Take some photographs.
Put it on Rightmove.
Wait.
Then suggest a price reduction when nothing happens.
That is not a strategy. It is hope with a portal subscription.
Rightmove also found that, of the homes that have sold during 2026, 74% had not needed an asking-price reduction.
That does not mean every unreduced property sells. It does not prove that price is the only reason a property succeeds.
But it leaves a fairly large clue.
The homes that sell are usually getting more right at the beginning.
Their price makes sense.
Their photographs stop people scrolling.
Their marketing gives buyers a reason to care.
And their agent has created a proper launch instead of quietly uploading the details and waiting for Rightmove to do all the work.
The first few weeks matter
I call this the Momentum Window™.
When your property first appears online, it receives the greatest burst of attention it is ever likely to get.
The serious buyers see it.
The local buyers receive alerts.
People compare it with everything else in their price range.
If the price, presentation or marketing misses the mark, that attention is wasted.
A reduction six or eight weeks later might make the property cheaper, but it does not make it new again.
By then, buyers may already be wondering:
“Why hasn’t anybody bought it?”
Fair or not, that question changes how they see the property.
Stop counting views. Start asking better questions.
If your home has been available for weeks without a buyer, I would want proper answers.
Why did competing properties sell?
How does yours compare on price, condition and presentation?
Are buyers viewing but rejecting it?
Is your agent doing anything beyond the portals?
What new strategy has been introduced since activity slowed down?
And if the only suggestion is another price reduction, why was the original valuation so far out?
Was the market genuinely misread?
Did the seller insist on the price?
Or was an optimistic figure used to win the instruction?
These are uncomfortable questions.
They are also exactly the questions sellers should be asking.
Your property does not need more excuses
A difficult market does not mean your property cannot sell.
It means the pricing, presentation and marketing have to be better than the alternatives buyers are comparing it with.
Simply leaving it online for another month is unlikely to make buyers suddenly see something they have already rejected.
Something has to change.
If your Bromley home has been on the market for around ten weeks and activity has gone quiet, send me the address.
I will look at the evidence, the competition and what buyers appear to be telling you. You will get a detailed report, that may answer some of your questions.
No generic market waffle.
No optimistic guesswork.
Just an honest investigation into why your property has not sold and what could be done differently.
Every unsold property leaves clues.
Clarity. Not optimism. Not guesswork. Just evidence.
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